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Tag Archives: Campaign Suicide

Reputation is a function of permission

So Mr/Ms Marketeer, you have everything in order.  You have a 400k address list, you’ve hired an ESP to make sure all the basics are in order, you’re authenticated and CAN-SPAM’d up to the eyeballs, and it’s time to market but … WHAM! your messages end up hitting the spam folder. Sound familiar? Surprised? I’m not. […]

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