Category Archives: Deliverability

Canadian Anti Spam Law (CASL)–a good step, but not the end of spam

On July 1, a new anti-spam law went into effect in Canada that significantly changes how commercial email messaging operates. The most significant feature of the Canadian Anti Spam Law (CASL) is that commercial senders must obtain express permission (i.e. opt-in) in order to continue sending commercial email. (There is a 3 year transition period […]

Email Blacklists and Cloudmark’s Sender Intelligence (CSI)

Return Path Infographic Return Path recently published an infographic guide to public email blacklists.  As the infographic explains “Public email blacklists are lists of IP Addresses and domains that have been reported and listed as “known” sources of spam.” These lists are used by both large email box providers and enterprises to make decisions about […]

Reputation is a function of permission

So Mr/Ms Marketeer, you have everything in order.  You have a 400k address list, you’ve hired an ESP to make sure all the basics are in order, you’re authenticated and CAN-SPAM’d up to the eyeballs, and it’s time to market but … WHAM! your messages end up hitting the spam folder. Sound familiar? Surprised? I’m not. […]

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