Justice for the ‘Secret Crush’ spammer?
Tue, Sep 25, 2012 by Chris Barton
“You Have 1 unread message from your secret crush…”
“Someone thinks you’re hot!”
“Someone sent you a weird diet tip that works.”
New York state Attorney General Eric T. Schneiderman‘s office were responsible for the settlement in the case against Game Theory LLC that resulted in fines of $500,000 and a prohibition on the deceptive business practice. Game Theory were found to be tricking recipients into signing up for monthly text messages at a cost of $9.99 a month that were reportedly appearing on bills as “premium content” or “direct-bill charge”. They sent 150,000 texts to New Yorkers alone.
The news came in this tweet: https://twitter.com/AGSchneiderman/status/246973872342171648
Data from the 7726 SMS spam reporting services show how bad the situation got. The system was relatively new when the campaign kicked off, despite that, the level of complaints over a 3 month period is a clear indication of how it annoyed the recipients.
So that’s it. GAME OVER! Game Theory’s site is down and the good guys won.
… Or is it?
There are also reports of Game Theory being acquired. Clearly the reporter didn’t look too hard into this statement. Linkedin holds a good clue with regard to employee migration to a new employer.
.. and of course, a Facebook post has the full details:
Now, I have to ask one question… Does this list of complaints look a little too familiar? http://www.scambook.com/company/view/51431/Mobile-Plus-Inc
Clicking on some of the stories shows images of customers own bills showing similar charges they are clearly upset about. In game theory, this is called respawning, right?
Kudos to Dan for his help with this story.